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How to write engaging content for social media

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What do you want from social media today?

Let’s answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right?

Oh yes, you have spent hours writing your masterpiece, finding a perfect image for it. And social media may be a good way to market your work and attract people thereto.


But yes, there is always a ‘but’ as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. If you want your content to succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs.


As a result, you must know who you are going to share your content with. Here the trick comes: always optimize your writings for each social network.


Do you know the standard audience of every social network? Not all are equal. Let’s take a look at today’s most popular social media:

Twitter is sort of a loud party where everyone talks directly and where you manage impersonal relationships only.


Google+ is sort of a club where everyone involves share their passion with like-minded people.

Facebook is sort of a big family where you’re taking all of your high school and college fellows, your old friends, and relations who live outland.

Now, you can see that a perfect post should look different for each social network. Depending on people who interact there, you may need specific tricks to create awesome content for them.

Here are some ideas you can consider for each popular network.



Let’s start with the easiest but still very important social network to share your content through. Twitter will not need any particular writing tricks from you to reach your audience, but you still need to know what your audience there actually is.


The #Hashtag

Hashtags help to engage more people to your content; but please, do not abuse their power:


Hashtag only that connects content directly.

Try to use no more than two hashtags per post; do not make it difficult for your audience to perceive what the story is about.



Twitter lets you post your content as often as you want, and new changes are often made to make it easier for brands to use. The downside to Twitter is that 140 characters are still your limit here. How can you attract more people to your messages if they look like thousands of others on these people’s feeds? Use images with your tweets!


What kinds of images should you use?

Use an image related to the content of your post for readers to understand what to expect from the post you’ve shared.

Use the image which will capture readers’ attention and make them want to click on it for further reading.



What makes Google+ special is its Circles, which let you embrace more people when you want to share some content with them. In all other respects, this social network has similarities to both Twitter and Facebook. Your posts have some particular longevity (like Facebook), and you can address your message to a particular person, using ‘+’ before their username, similar to the ‘@’ like Twitter does it.

So, there are two ways to make your content visible and run successful campaigns on Google+: post it for Circles, and post it to Communities.


Posting to Circles

Embrace Google+ Circles if you want to take full advantage of this network. Create several Circles – each one for each particular audience – and it will be much easier for you to share content with them. You will be able to create perfect headlines and descriptions, as well as share certain pictures with particular people only.

Yes, it will take some time to develop, but the feedback will be much better, and you will be sure that your content has reached a target audience.