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Difference between Content Writing & Copy Writing

Content writing and copywriting are two of the foremost important components of digital marketing today. Many businesses are using these two techniques to further increase their influence among their audience, and ultimately gain more sales. However, with both being a written content, it is often quite hard for a few to differentiate the difference between these two, so let’s understand the difference.

What is Copywriting?
Copywriting is concentrated totally on an immediate, short-term goal with big returns: generating sales. Copywriting focuses on ads, sales letters, sales emails, PPC landing pages, and more.
Copywriting is more straightforward than content writing and uses persuasive, emotional language to appeal to the buyer in order to take immediate action. It may be a large order, but copywriting can make or break a business.

What is Content Writing?
Content writing consists of blog posts, social media posts, emails, white papers, e-books, and other savvy materials that educate, entertain, and provide information to audiences on few topics. Content writing is concentrated on creating productive engagement together with your audience so over time they’ll come to trust your brand and have an interest in your product or service.